Designing the blueprint for a national economic recovery in 3 weeks
Comprehensive report created for Lloyds Banking Group and presented to parliament with the purpose of positioning LBG as a leading voice in the post-pandemic recovery conversation.
Collating over 100 pages of regional topics from across the UK, the report helped paint a picture of what was needed for recovery at a national level and make relevant policy suggestions.
LBG’s brand guidelines were pushed to the limit in order to produce a visually striking publication that didn’t feel like their usual corporate materials.
The overarching theme was resilience and helping Britain build back better, so photography of everyday people combined with the speech bubble icon were incorporated to establish a sense of optimism and authenticity.
Project credits
Agency: Proteus Creative Communications
Designer & Artworker: Joel Woodford
Senior Designers: Max Rogers & Ben Darlington